Ref 11765
Product Marketing Lead | Global Tech.
Our client, a global leader in technology and one of the world's most valuable brands, is seeking an experienced Product Marketing professional to join their AdTech Product Marketing Team, and play a key role in shaping the go-to-market strategy for one of their high-growth product lines (EMEA focus).
You'll be working closely with cross-functional teams internationally, driving product-market fit, new product recommendations and features, and connecting the dots between Sales, Marketing, Product and the end-user.
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Key Responsibilities Include:
- Develop strong relationships with internal teams across EMEA, including Product, Marketing, Sales and the end user to drive alignment and influence strategic decisions.
- Act as the end-user advocate within the business, gathering market feedback and insights to inform product-market fit and general strategy.
- Lead the GTM strategy for your product area, ensuring a clear value proposition is communicated across teams.
- Own sales enablement initiatives, creating collateral and resources that empower teams to pitch products effectively.
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Key Requirements:
- Experience in Product Marketing (or similar role) in the AdTech space, or spaces directly adjacent such as CTV, VoD, Measurement and Attribution.
- Proven track record in driving product-market-fit, aligning priorities between different teams, and owning and executing GTM strategies.
- Excellent communication and collaboration skills, must have an instinct for aligning priorities, simplifying complex topics, and navigating matrix structures to make things happen.
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Final Thoughts:
This is a brilliant opportunity for someone with experience in and passion for the advertising space to join a world-leading tech business, at an incredibly exciting time, and take ownership of one of their key growth areas. This is a highly strategic role where you’ll be working with some brilliant people and key leaders in the advertising industry, and will have significant impact on the future direction of this product area.
This is a role that will certainly raise your profile as a leader in the AdTech space.
Please get in touch if interested!
ben@nicholsonglover.co.uk
