Imagine working with a team that places consumer insights at the heart of everything they do. You’ll be joining a forward-thinking organisation that values your expertise, encourages your innovative ideas, and supports your professional growth. 🚀

Our client, a leader in the fashion retail sector, recently underwent a significant transformation to stay ahead of industry changes. By consolidating their global Marketing and Branding functions and establishing a cutting-edge Consumer Intelligence and Experience team, they are leveraging consumer insights and predictive analytics to create personalised consumer experiences at scale. 📈 

This is a unique opportunity to be part of a team that is set to revolutionise the way the business thinks about and interacts with its consumers.

As a key player in the Consumer and Market Insights function, you will report to the Global Menswear & Womenswear CMI Lead. 👔👗

Your responsibilities will include:

• Managing Ad Hoc Research Projects: Lead complex research initiatives such as Consumer Decision Journeys across multiple markets, optimising questionnaires, and supporting analysis and presentations. 
• Setting Campaign KPIs: Develop relevant KPIs for marketing plans based on campaign testing benchmarks and brand health tracking. 
• Data Analysis and Reporting: Handle ad hoc data queries, support strategic reviews, and perform detailed analyses to provide actionable insights. 
• Cross-Functional Collaboration: Work with the Customer Insights & Data Analytics team to create comprehensive analyses that drive growth strategies. 
• Agency Partnership: Build and maintain strong relationships with external agencies, identifying innovative methodologies to enhance research outcomes. 

• Research Expertise: Proficient in questionnaire design, sample handling, and quantitative research methods including ad testing and brand trackers.
• Analytical Skills: Exceptional ability to manipulate data and generate strategic insights, presenting them clearly to senior leadership. 
• Proactive Team Player: Able to work autonomously and collaboratively, with a proactive and driven mindset to get stuff done. 
• Curiosity and Passion: A keen interest in consumer behaviour and brand relationships. 
• Category Experience: In global consumer goods and/or retail.